News

Huffington Post: Toronto Doesn’t Think Like the Rest of Ontario, Researchers Say

From the Huffington Post:

Toronto is often an outlier in terms of public opinion across the province on various topics, such as immigration and climate change, a survey has found.

Research conducted by Mission Research on behalf of the Mowat Centre, a think tank at the University of Toronto’s Munk School of Global Affairs, found that otherwise, there are not many general differences of opinion across the regions.

But a main finding of the research is that Toronto seems to be different than other regions…

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Toronto Star: Toronto is often an outlier for public opinion, researchers say

From the Toronto Star:

Toronto is often an outlier in terms of public opinion across the province on various topics, such as immigration and climate change, a survey has found.

Research conducted by Mission Research on behalf of the Mowat Centre, a think tank at the University of Toronto’s Munk School of Global Affairs, found that otherwise, there are not many general differences of opinion across the regions.

But a main finding of the research is that Toronto seems to be different than other regions.

Click here to read the full story

The Representation of the UN Migration Compact in the Canadian Media: Justin Trudeau vs. Andrew Scheer

TORONTO, ON – A new Mission Research media analysis project evaluates news media coverage regarding Canada as signatory to the UN Migration Compact. The analysis was conducted on behalf of the True North Centre for Public Policy. It focused on coverage of the relative positions and perspectives of Prime Minister Justin Trudeau and Conservative Leader Andrew Scheer in news coverage that appeared between November 1st and December 14th, 2018.

Drawing on a database of more than 150 articles and broadcast items representative of all major national and regional news outlets, Mission Research used a proprietary methodology, its Media Impact Analyzer (MIA), to analyze several key factors that drive the impact of media coverage including tone of reporting, article placement, and publication-tier.

Major findings from the analysis are as follows:

  • Mentions of Prime Minister Justin Trudeau in coverage of the Compact were 41% higher than the number of mentions received by Conservative Leader Andrew Scheer.
  • Trudeau’s overall media impact score was -1.7; this means that Trudeau’s “pro-Compact” position was evaluated negatively, on average, across the 137 news items in which he was mentioned. 
  • By comparison, Scheer’s “anti-Compact” position generated an overall media impact score of -0.8, considered a neutral impact, across 97 articles of coverage.
  • Despite Trudeau receiving mostly negative coverage during the 44-day observation period (impact of -2.0), coverage of the PM was significantly higher on the day the Compact was signed (impact of +1.3) suggesting that mainstream media outlets may have been concerned with the ceremonial value of Canada becoming a signatory to the Compact rather than the substance of the agreement.
  • Though coverage of Prime Minister Justin Trudeau remained steady throughout the coverage period, Andrew Scheer was not mentioned in media reporting until December 4, about a week before the Compact was signed. By that date, a total of 29 mostly anti-Liberal news stories had appeared that mentioned Trudeau.

Notably, the highest number of negative bylines regarding Trudeau’s position on the Compact were penned by Sun Media columnist and Founder of the True North Centre for Public Policy, Candice Malcolm. In the absence of Malcolm’s bylines, Trudeau’s media impact improves by 55%, from a score of -1.7 to a slightly less negative -1.1.

In addition, without Malcolm’s coverage of the UN Migration Compact, CPC Leader Andrew Scheer’s media impact would have deteriorated almost two-fold, from -0.8 to -1.5.

Overall, findings from the Media Impact Analyzer show that both Trudeau and Scheer made critical errors in their media strategies with respect to the UN Migration Compact. In particular, Scheer would have benefited from taking a more direct and systematic approach to shaping the narrative at an earlier stage in coverage. Meanwhile, Trudeau should have taken a more proactive approach to his role as key spokesperson on this issue, taking ownership of the dissemination of pro-Compact messaging amidst anti-Compact reporting instead of leaving that responsibility to others.

For more information:
Lucas Marshall
lmarshall@missionresearch.ca
(416) 737-6419

About Mission Research:
Mission Research is a national public opinion and media research firm headquartered in Toronto, ON. Founded in 2000 by company president, Dr. Heather Scott-Marshall, Mission Research’s clients span a diverse range of public, private and not-for-profit sectors. To learn more, visit missionresearch.ca.

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Policy Options: What do Canadians think about trade and globalization?

From Policy Options:

With free trade in North America dominating headlines and ongoing concern over the rise of populism across Western democracies, it’s more important than ever for policy-makers to fully understand what Canadians think about free trade and globalization.

It is difficult to see trends and understand underlying attitudes using opinion surveys on trade, because surveys so often ask questions driven by the concerns of the moment. We sought to get to the heart of Canadians’ beliefs about trade and globalization through an analysis of a 2017 survey conducted by Mission Research on behalf of the Mowat Centre that replicated a set of questions from another survey conducted in 2001 by the Centre for Research and Information on Canada…

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Free Press: Western faculty demands job security; teaching assistants on verge of strike

From the London Free Press:

As the spring term wraps up, the University of Western Ontario Faculty Association (UWOFA) held a press conference Tuesday to warn that their members are fed up with the steady erosion of tenured jobs.

Pitel said the UWOFA’s push for more job security is backed up by a new poll commissioned by the Ontario Council of University Faculty Associations. The online poll of Southwestern Ontario residents conducted by Mission Research showed strong support for more full-time faculty jobs to ensure the quality of education.

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CBC: Universities should be model employers in Ontario, faculty survey finds

From the CBC:

The vast majority of people questioned about working conditions at Ontario universities support greater fairness for contract faculty, according to a poll done by Mission Research and the Ontario Confederation of University Faculty Associations (OCUFA).

The regional results show that 89 per cent of respondents in the southwest want to see equal pay for contract faculty who are teaching the same courses as their full time counterparts. The vast majority also support equal access to benefits for those on contract…

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Global News: Ontario teens worried about declining quality of education, future jobs: poll

From globalnews.ca:

According to a new poll, most students heading to university in the region are worried about finding a job after graduating.

Most students heading to university in the region are worried about finding a job after graduating, according to a new poll done by Mission Research for the Ontario Confederation of University Faculty Associations (OCUFA). The poll found that 60 per cent of university-bound students aged 15 to 17 are concerned they won’t find a well-paid, full-time job after university.

More than 70 per cent also said they’d prefer to have professors who are full-time with secure positions and benefits than a contract professor…

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Queen’s Journal: Provincial poll show demand for job security for university professors

From the Queen’s Journal:

The Ontario Confederation of University Faculty Associations (OCUFA) has released the results of their 2018 poll, which aimed to gauge Ontarians’ perspectives on the current state of precarious employment faced by many university professors in the province.

During a media event on Mar. 27 at the University Club, OCUFA and Mission Research presented the findings of the poll. Among a larger pool of statistics, it was revealed that 65 per cent of Eastern Ontarians want to see university professors who teach classes have job security and adequate benefits. Among high school students looking to go to university, this number was 71 per cent…

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baystreet.ca: Majority of Ontarians Support Free Trade Despite Difficult NAFTA Negotiations: Poll

From baystreet.ca:

Majority of Ontarians Support Free Trade Despite Difficult NAFTA Negotiations: Poll

A new survey by the University of Toronto found that 81% of Ontarians favour new trade deals, including a revised North American Free Trade Agreement (NAFTA).

The poll conducted by the Mowat Centre at the University of Toronto and Mission Research found that despite difficult NAFTA renegotiations and increasing protectionist talk in the U.S., Ontarians remain positive about international economic agreements. The public opinion survey by the non-partisan public policy think-tank found that 60% of people polled support more globalization…

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